About Selma
I'm Selma El Bassiri.
I'm a food behaviour expert and the founder of the Aman Nutrition Method. I help Muslim women understand what shapes the way they eat, feel and care for their bodies, and build an approach to that care they can actually live with.
How I think
An analyst's habit, applied to the way we eat.
Before working in nutrition and behaviour change, I trained in corporate finance and worked in Big Four audit and risk consulting in Paris. That work trains a particular kind of attention. When a figure looks wrong, the useful question is rarely about the figure alone. It is about the process that produced it, the conditions around it and what allowed it to repeat.
I bring the same questions to food behaviour. A late-night binge, a skipped lunch, a strong pull toward something sweet in the afternoon: each one sits inside a day, a set of learned beliefs and a body with its own needs. Seeing that whole picture is usually more useful than another rule about the moment itself.
So I look at physiology and behaviour together. Sometimes the most important starting point is sleep or the timing of meals. Sometimes it is a response the brain has learned through repetition and reward. Often it is both.
What my work covers
Food behaviour, and everything around it.
Women usually arrive with one concern. It tends to connect to several others, so my work spans both the behaviour and what sits beneath it.
The concerns women bring
- Emotional eating and stress eating
- Repeated binge patterns
- Sustainable weight management
- Women's relationship with their bodies
- Making room for nourishment, rest and their own needs
What I draw on
- Nourishment and the body's physiological needs
- Neuroscience of learning, reward and repetition
- How the nervous system responds to stress
- Identity and beliefs about the body
- Daily rhythm: the timing of meals, light, rest and activity
Faith and purpose
The body as an amanah.
Islam sits at the centre of how I understand this work. The body is a trust from Allah (swt), and caring for it is a responsibility that deserves both knowledge and intention.
That trust also sets a limit. Worship has its worth because of Whom it is for, whatever it may or may not do for our physiology. Where research has measured something in the body during salah or sujood, I share it as something to reflect on. And I will not sell anything through guilt.
Caring for your body should give you more capacity to live.
More capacity to worship, think, create, care for others and pursue the work that matters to you.
I support women who want to lose weight, feel better and care for their appearance. I also question how much of a woman's life can become consumed by monitoring, correcting and comparing her body. My work holds both concerns together.
Background
Training and experience.
I'm French-Moroccan, originally from Fes. I spent nearly a decade in Paris and now live in Casablanca. I'm also a mother, and my work is grounded in the realities of daily life.
- Education
- MSc in Corporate Finance, NEOMA
- Experience
- Big Four audit and risk consulting, Paris
- Nutrition
- Precision Nutrition Level 1
- Hormone health
- IIN Hormone Health
- Behaviour change
- Cognitive behavioural therapy (CBT)
- Subconscious patterns
- Hypnotherapy
I'm not a physician, registered dietitian or psychologist. My guides are educational and do not replace individual medical or psychological care.
On air and on stage
Sharing this work.
Where to begin
Start with the shape of your day.
The Seven Fields Rhythm Guide is my framework for light, meals, movement and rest, anchored to the prayer times. It is the clearest place to begin with my work.